ELARABY and Ocean Blue Launch OORO, the First Arabic TV Operating System, at IBC 2025 in Collaboration with ACCESS Europe

Amsterdam, The Netherlands – September 12, 2025 – ELARABY Group, one of the largest TV and electronics manufacturers in the Middle East and Africa, together with UK-based Ocean Blue Software (OBS), today announced the official launch of OORO, the world’s first Arabic-focused TV operating system, at IBC 2025. The launch is supported by technology collaboration with ACCESS Europe GmbH, ensuring a world-class entertainment experience for Arabic-speaking audiences worldwide.

With this launch, ELARABY and OBS are bringing OORO to market as a new Arabic-first Smart TV platform, designed from the ground up to reflect the culture, language, and needs of millions of households across the MENA region and beyond.

• ELARABY will integrate OORO into its next-generation Smart TVs, delivering the platform at scale across its extensive regional and global footprint.
• OBS provides the secure, high-performance Linux-based browser foundation, enabling seamless connectivity, HTML5 compliance, and long-term scalability.
• ACCESS Europe contributes its extensive HTML5 Linux App Store, giving users access to a wide range of Arabic and global content—from premium Video-on-Demand to FAST channels, music, lifestyle, and ad-supported services.

A Complete Arabic-First Experience
OORO redefines the TV experience for Arabic-speaking households by combining local relevance with global expertise. Viewers will enjoy curated Arabic movies, series, kids programming, religious content, and live channels, alongside leading international apps and services—all within a secure and intuitive OS environment.

Smart TVs powered by OORO will provide:

• A seamless Arabic-first interface with curated regional content.
• FAST channels and ad-supported models to maximize accessibility.
• A full-featured App Store powered by ACCESS NetRange.
• A robust Linux-based technology stack from OBS for performance and security.

About ELARABY Group
ELARABY Group is one of the largest electronics and home appliance companies in the Middle East and Africa, producing and distributing televisions, appliances, and technology solutions across more than 60 countries. With decades of experience, ELARABY is a leader in innovation and manufacturing excellence, committed to shaping the future of home technology.

About OORO
OORO is the first Arabic-based TV operating system, created as a joint venture between ELARABY Group and Ocean Blue Software. Its mission is to elevate the TV experience for Arabic-speaking audiences by delivering a culturally relevant, seamless, and secure platform that brings together Arabic entertainment, global content, and innovative monetization models.

About Ocean Blue Software (OBS)
Ocean Blue Software, based in the UK, is a pioneer in digital TV software and middleware. With over 20 years of expertise in DVB, HbbTV, and hybrid TV systems, OBS develops advanced, secure, and scalable solutions that power leading Smart TV platforms worldwide.

About ACCESS Europe
ACCESS Europe, based in Germany, provides one of the world’s leading turnkey Smart TV and portal solutions. With its HTML5 Linux App Store, ACCESS Europe delivers a diverse content ecosystem spanning Video-on-Demand, music, FAST TV channels, lifestyle apps, and advertising-based services to device makers and service providers globally.

Availability
The new OORO-powered ELARABY Smart TVs will debut at IBC 2025 (September 12–15, Amsterdam), where partners will demonstrate the Arabic-first platform for the first time.

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